7 Videos   |   Commercial   |  Brand Launch |  Live Event

This is NOT your backyard rodeo event. The Franklin Rodeo is one of the largest, oldest, and most prestigious rodeos in the country. It is a staple of the community and raises millions of funding to support local charities. 

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Due to the pandemic, the Franklin Rodeo was unable to have the event for two years. The organization also went through a leadership change, and wanted to relaunch "bigger and badder than ever." 

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GOAL: To reintroduce the Franklin Rodeo to the community in a fresh and exciting way. 

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Result: We created a building story leading up the main event. Each video was released on social media, building upon each other. 

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We started with 

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