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Franklin Rodeo 2022
7 Videos | Commercial | Brand Launch | Live Event
This is NOT your backyard rodeo event. The Franklin Rodeo is one of the largest, oldest, and most prestigious rodeos in the country. It is a staple of the community and raises millions of funding to support local charities.
Due to the pandemic, the Franklin Rodeo was unable to have the event for two years. The organization also went through a leadership change, and wanted to relaunch "bigger and badder than ever."
GOAL: To reintroduce the Franklin Rodeo to the community in a fresh and exciting way.
Result: We created a building story leading up the main event. Each video was released on social media, building upon each other.
We started with